Certificate in Applied Digital Marketing
Issued by
Northeastern State University
The Applied Digital Marketing Certificate will help marketers update their marketing skills to include digital marketing tools and strategies. Through the certificate, students will learn new marketing tools in order to gain and maintain a competitive advantage for their companies. A central tenet of study will be to understand how to implement digital marketing tools and techniques within the correct strategic context. The Applied Digital Marketing Certificate helps Marketers to develop skill
- Type Certification
- Level Advanced
- Time Months
- Cost Paid
Skills
- Content Marketing
- Defining The Strategy
- Digital Campaign Management
- Email Marketing
- Marketing Decision Making
- Marketing Program Metrics
- Paid Search Engines
- Platform Knowledge
- Sales Funnel Management
- Search Engine Implementation
- Situational Analysis
- Social Advertising
- Social Media Strategy Framework
- Website Metrics
Earning Criteria
-
Completion of a significant educational experience, such as graduating from an approved academic program.
Standards
Applies basic accounting principles to the measurement of income and proper identification of assets and liabilities
Applies a knowledge of employment law, tax requirements, and employee benefits to payroll processing
Evaluates basic tax preparation scenarios, using a knowledge of tax laws and regulations, and mindful of preparer responsibilities
Applies advanced knowledge of the taxation of corporations, partnerships and fiduciaries, and analyzes problems relating to gift and estate taxes