- Type Validation
- Level Advanced
- Time Months
- Cost Paid
Advanced Buyer Behavior
Issued by
Northeastern State University
Students practice using the concepts, principles and theories which are rooted in the social sciences in making marketing decisions for firms. These include ideas on how consumers and businesses acquire, consume, and dispose of goods and services. Badge earners must complete the following course: MKT 5623 - Experiential Buyer Behavior
- Type Validation
- Level Advanced
- Time Months
- Cost Paid
Skills
Earning Criteria
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Completion of relevant coursework in a formal classroom environment. Instructional strategies include: audio visual materials, discussion, computer-based training, practical exercises, lectures.
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SLO 1. Students will have a useable knowledge of consumer behavior
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SLO 2. Students will be able to apply knowledge to marketing strategy
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SLO 3. Students will be able to apply theory to business decisions and situations
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SLO 4. Students will be able to apply knowledge to creation of marketing projects
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SLO 5. Students will have a global understanding of demographics and societies
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SLO 6. Students will have an understanding of American families, culture and subcultures
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SLO 7. Students will have an understanding of how advertising and technology play a role in consumer decision making