- Type Validation
- Level Advanced
- Time Months
- Cost Paid
Strategic Digital Marketing
Issued by
Northeastern State University
Students in these courses will review the course content independently and work with the professor and teams to apply it to practical industry issues. Students will use a combination of research and original, creative thought to find solutions for organizational challenges. Badge earners must complete the following course: MKT 5543 Applications in Digital Marketing
- Type Validation
- Level Advanced
- Time Months
- Cost Paid
Skills
Earning Criteria
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Completion of relevant coursework in a formal classroom environment. Instructional strategies include: audio visual materials, discussion, computer-based training, practical exercises, lectures.
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SLO 1. Evaluated what companies have done or are currently doing, and learn what makes some marketing communications strategies succeed but others fail
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SLO 2. Stayed abreast of recent and current trends and innovations in social media
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SLO 3. Learned about how consumers interact socially, e.g., via word-of-mouth, and what information spreads/diffuses over social networks and how it spreads
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SLO 4. Developed a social media strategy for a brand or company that was appropriately integrated with overall marketing strategy (i.e., segmentation, targeting, positioning, marketing mix)
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SLO 5. Learned how to evaluate the effectiveness of a media campaign using appropriate and informative metrics for tracking campaign/strategy performance.
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SLO 6. Gained insight through hands-on technical experience with professional social sharing, listening, monitoring, and analytics using leading digital software programs.