- Type Validation
- Level Advanced
- Time Months
- Cost Paid
Marketing Analytics
Issued by
Northeastern State University
Students apply analytical techniques in traditional, digital, scanner, and other data environments to meet marketing challenges, using probability models and diagnostic, descriptive, predictive and prescriptive models, with scenario planning for digital and social media. Badge earners must complete the following course: MKT 5103 - Marketing Analytics
- Type Validation
- Level Advanced
- Time Months
- Cost Paid
Skills
Earning Criteria
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Completion of relevant coursework in a formal classroom environment. Instructional strategies include: audio visual materials, discussion, computer-based training, practical exercises, lectures.
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SLO 1. Demonstrate an understanding of the processes and techniques of marketing data collection, analysis, and visualization.
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SLO 2. Explain and apply the logic of optimization and attribution in marketing analytics.
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SLO 3. Explain the terminology and tools of marketing analytics.
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SLO 4. Apply the practical tools and technique of marketing analytics.
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SLO 5. Understand the roles of data technologies, data management systems, and data visualization in marketing.
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SLO 6. Study and practice programming tools and structured query language.
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SLO 7. Engage in social listening and content analysis.
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SLO 8. Understand artificial intelligence, machine learning, and deep learning.
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SLO 9. Run field experiments in digital environments, including A/B testing.
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SLO 10. Understand marketing mix models.