Applied Digital Marketing
Completers will be able to: explain & apply foundational digital marketing techniques; identify, reach, & engage with target audiences through key digital channels, tools, & strategies; plan, execute, & evaluate digital marketing campaigns using SEP, PPC, digital display advertising, social media, content & email marketing, affiliate strategies, and marketing analytics; & actively use generative AI tools to streamline workflows & improve efficiency & effectiveness of digital marketing campaigns.
- Type Learning
- Level Intermediate
- Time Months
- Cost Paid
Skills
- Analytics Tools
- Artificial General Intelligence
- Artificial Intelligence (AI)
- Audience Analysis
- Audience Development
- Audience Segmentation
- Automated Artificial Intelligence (AutoAI)
- Content Marketing
- Digital Literacy
- Digital Marketing
- Digital Strategy
- Generative AI
- Marketing
- Marketing Effectiveness
- Marketing Optimization
- Marketing Strategies
- Online Reputation Management
- Search Engine Optimization (SEO)
- Social Media Strategy
- Target Audience
- Website Design
Earning Criteria
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Complete BUS 5963 Seminar: Digital Marketing with a grade of "C" or better.