Programmatic Media Buyer
Issued by
Catalyte
The holder can adeptly navigate digital media and programmatic buying, working in platforms like The Trade Desk, Google DV360 and Google Analytics. They manage campaigns across tactics such as Connected TV and audio campaigns, strategize effectively, and interpret data. Additionally, they understand the impact of AI on the industry, leveraging it to enhance campaign strategies and outcomes.
- Type Validation
- Level Foundational
- Time Months
- Cost Free
Skills
Earning Criteria
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Complete results-based qualification from Catalyte's AI and interview screening.
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Complete eight-week course an introduction to programmatic media, digital marketing and the foundational knowledge required for a digital media professional at an advertising agency, consisting of 240 hours of e-learning and synchronous sessions.
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Successfully complete a practical capstone for media buying and presentation of their campaigns to a stakeholder.
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Complete client readiness training and mock interview evaluation.