Data-Driven Storytelling
Issued by
University of Denver
Earners of the Data-Driven Storytelling badge navigate the complex landscape of marketing analytics, make informed decisions, optimize marketing strategies, and effectively communicate performance. They craft persuasive, data-driven stories that resonate with stakeholders and demonstrate ROI. They track and measure behavior, outcomes, and experiences, leveraging data analysis to uncover actionable insights and formulate strategies that drive business growth.
- Type Validation
- Level N/A
- Time Months
- Cost Paid
Skills
- Analytics KPI
- Analytics Tools
- Analytics Vendor Selection
- Attribution Modeling
- Data Collection And Analysis
- Data-Driven Decision Making
- Data Insights and Reporting
- Data Integration and Management
- Data Storytelling
- Data Visualization
- Google Analytics
- Marketing Optimization
- Market Research
- Segmentation
Earning Criteria
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Earners of this micro-credential will have completed the following two courses earning at least an A- in each class: COMM 4324 Marketing Analytics and COMM 4905 Storytelling through Research and Measurement
Standards
Google Analytics IQ Certification validates proficiency in setting up Google Analytics properly, collecting data and using various reporting tools. It signifies the ability to analyze website data, generate insights, and optimize performance. Earners of this certification have analytics skills to demonstrate the impact of online marketing efforts.