Social Media Influencer Marketing

Issued by University at Albany, SUNY

Social Media Influencer Marketing allows learners to discover how to develop, manage and evaluate a successful social media influencer campaign using influencers to help grow a business. This online, self-paced program helps participants identify why harnessing the power of quality social media content and storytelling is vital to engagement and building trust. Earners practice digital skills that enable them to develop a high-impact influencer strategy on social media.

Type Learning
Level Intermediate
Time Hours

Skills

Business Branding
Digtal Marketing And Social Media
Personal Branding
Social Media Engagement

Earning Criteria

Participants create a video reflecting their developed social media influencing strategy for a social media platform of their choosing.