Earners of this badge have an understanding of the key components of web analytics: the purpose of using web analytics, its constructs and intents; how to navigate through the set-up, basic implementation, and reporting processes; navigate Google Analytics, finding meaning in the data; how to take action on those findings; principles of conversion rate optimization, from test ideation through set-up, performance analysis; and iterating to achieve greater outcomes.

• Type Learning
• Level Intermediate
• Time Months
• Cost Paid