- Type Learning
- Level Intermediate
Certified Advanced Attribution Professional (CAAP)
Issued by
Skill Board
Certified Advanced Attribution Professional (CAAP) is issued to candidates who complete the Advanced Attribution Masterclass and assessment conducted by M^2. Certification indicates candidate’s understanding of advanced attribution frameworks, incrementality testing, marketing mix modeling, multi-touch attribution, post-purchase surveys, marketing measurement infrastructure and campaign optimization processes using advanced attribution.
- Type Learning
- Level Intermediate
Skills
- Algorithmic Attribution
- Attribution Data Cleansing
- Attribution Modeling
- Attribution Weighting
- Attribution Windows
- Campaign Optimization
- Campaign Tracking
- Channel Effectiveness
- Click Attribution
- Conversion Funnel Analysis
- Conversion Path Analysis
- Cost Per Acquisition (CPA)
- Cross-Channel Attribution
- Cross-Device Attribution
- Custom Attribution
- Data-Driven Attribution
- Data Integration
- Impression Attribution
- Incrementality Testing
- Interaction Effects
- Marketing Attribution Software
- Marketing Mix Modeling
- Marketing Optimization
- Media Efficiency Ratio (MER)
- Multipliers
- Multi-Touch Attribution
- Offline Attribution
- Offline-to-Online Attribution
- Online Attribution
- Return on Ad Spend (ROAS)
- Touchpoint Analysis
- User Journey Mapping
- View-Through Attribution
Earning Criteria
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M^2 Professional Certification in Global Marketing Analytics recognizes professionals who possess comprehensive expertise in Attribution Frameworks. The certification is obtained through successful completion of M^2’s Advanced Attribution Masterclass and assessment. Candidates are evaluated for their mastery of intricate attribution modeling, the role of advanced attribution in understanding customer behavior, and the application of frameworks to navigate complex business measurement challenges.