The Pearson Professional Digital Marketing Program Badge

Issued by Pearson Professional Programs

Earners of the badge can develop comprehensive digital marketing skills, and can confidently run and analyse the campaigns' performance. Students are equipped to run marketing campaigns that will bring in and retain customers and position the brand image appropriately. Earners of this program badge are highly qualified marketing professionals ready to support the business’ profitability.

Additional Details

Skills

Content Marketing
Digital Marketing
Digital Marketing Trends
Google Ads
Google Analytics
Influencer Marketing
Search Engine Optimization (SEO)
Social Media In Marketing & Communications

Earning Criteria

Complete 100% of the activities from the Digital Marketing Channels course offered by The Chartered Institute of Marketing (CIM)
Set-up, run, and analyze a Social Media campaign, Google Ads Search campaign, and Google Ads Display campaign
Attend all 10 sessions held by the Google Partner Academy Trainer