P&G Consumer-First Champion
  • Type Certification
  • Level Foundational

P&G Consumer-First Champion

Issued by P&G

Earner is a Consumer-First Champion certified to activate consumer-first skills on qualitative research and apply these in brand building. They lead consumer-first conversations during business review meetings and craft compelling narratives that place consumers at the heart of decision-making. They integrate advanced research methodologies into business processes ensuring all research adheres to gold standards for understanding consumer needs and challenges.

  • Type Certification
  • Level Foundational

Skills

Earning Criteria

  • The earner is a P&G employee at the time of the badge earning
  • Participate in an intensive 2-day course that includes live sessions, cohort activities, real consumer interviews, and insight distillation practice to develop and apply advanced insight skills. Along with 100/100 scoring for all section quizzes and panel presentation.
  • Complete a structured assessment that evaluates understanding of advanced research methodologies and consumer insight principles.
  • Achieve the Case study panel presentation with P&G Leaders demonstrating ability to drive Consumer-First thinking and behaviors in discussions on Brand Idea and Integrated Superiority.