Earners of this badge have passed our 4-months Strategic Selling module designed to develop Sales Leaders who can use O.R.K.L.A selling methodology to identify how customers make strategic choices during the budgeting process. One will learn how to use Customer Engagement skills to ‘’pre-work’’ on customer long-term strategic planning before starting the budget process. Participants will learn to set the extended category/customer context as a starting point for mutual value creation.

• Type Learning
• Level Intermediate