Google Digital Marketing and E-Commerce Career Certificate
The Google Digital Marketing & E-Commerce Professional certificate is designed to learn popular tools and platforms such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Spotify, Twitter, Google Ads, and Google Analytics. Upon completion of the certificate, learners will develop competencies in engaging customers, content marketing, email marketing, marketing analytics, selling online, and create a portfolio. Seven courses, offered through Coursera, are included in this certification.
- Type Learning
- Level Foundational
- Time Months
- Cost Free
Skills
- Analytical Thinking
- Asking Impact Questions
- Building Loyalty with E-Commerce Customers
- Canva (Software)
- Communication Skills
- Conflict Resolution
- Constant Contact
- Creating Social Media Content
- Customer Service
- Data Visualization
- Developing a Resume
- Developing Customer Relationships
- Effective Communication
- Foundational Digital Marketing and E-Commerce Concepts
- Google Ads
- Google Analytics
- Google Search Console
- Handling Rejection
- Hootsuite (Social Media Management Software)
- HubSpot CRM
- Inclusive Marketing
- Mailchimp
- Managing Client Relationships
- Measuring Social Media Campaign Impact
- Online
- Optimizing a Website to Improve Sales
- Optimizing Email Campaigns
- Optimizing SEO, SEM, and Display Advertising
- Overcoming Imposter Syndrome
- Preparing for Job Applications and Interviews
- Presentation Skills
- Presenting to Stakeholders
- Presenting Work and Ideas
- Putting Together a Portfolio
- Reaching Customers Online
- Responding to Criticism
- Search Engine Optimization
- Setting SMART Goals
- Shopify
- Shopify App
- Twitter Marketing
- Understanding E-Commerce Trends and Seasonality
- Writing Effective Email Copy
- YouTube Marketing
Earning Criteria
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Successful completion of the Attract and Engage Customers with Digital Marketing course
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Successful completion of the From Likes to Leads: Interact with Customers Online course
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Successful completion of the Think Outside the Inbox: Email Marketing course
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Successful completion of the Assess for Success: Marketing Analytics and Measurement course
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Successful completion of the Make the Sale; Build, Launch, and Manage E-Commerce course
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Successful completion of the Satisfaction Guaranteed: Develop Customer Loyalty Online course