Social Media Marketing

Issued by Milwaukee Area Technical College

The courses in this program will develop Marketing and Social Media skills that can be used to help businesses engage with existing customers and reach new ones, while allowing them to promote their desired culture, mission, and voice. Social Media Marketing uses data analytics that allow marketers to track the success of their efforts. Sites like Facebook, Twitter, and Instagram are commonly used to execute Social Media Marketing.

Type Learning
Level Foundational
Time Months
Cost Paid

Additional Details

Skills

Analytical Skills
Communication Skills
Community Management
Content Creation
Creativity
Flexibility
Marketing
Project Management
Relationship Building
Strategic Thinking
Writing / Story Telling

Earning Criteria

Completion of MKTG-102 --Marketing Principles, a 3-credit college-level course.
Completion of MKTG-118 --Social Media Marketing, a 3-credit college-level course.
All badge costs are paid via tuition associated with courses within the badge. Badges are issued to those who complete these courses with a letter grade of C or better.