Earners of the Adtech Fundamentals certification have an understanding of the adtech ecosystem and the role that programmatic plays. Earners have demonstrated the skills and knowledge to describe the components of adtech, differentiate between the three types of programmatic marketplaces, understand the essential features of a full-stack SSP, and explain why publisher first-party, seller-defined audience data is essential for any audience strategy.

• Type Certification
• Level Foundational
• Cost Free