This certification from the Reach and Frequency® course teaches people how to plan and run programmatic ad campaigns. Those who earn this certification learn important skills like creating strategies, using data, setting goals, and improving campaign performance. Key topics include understanding the programmatic ad world, different buying types, ad placements, targeting methods, managing campaigns, making plans, using DSPs, optimizing performance, and reporting results, and more.

• Type Learning
• Level Foundational
• Time N/A
• Cost Paid