Digital and Interactive Marketing
Issued by
Griffith University
Earners have developed a digital marketing mindset. They can apply digital marketing concepts, critically evaluate real-life campaigns and understand the benefits of an integrated marketing plan that utilises new and traditional tools. Earners use strategies supported by digital marketing concepts that will work as social media platforms evolve including communication, problem solving and data analysis. Earners are proficient at integrating media channels within a robust, evidence-based plan.
Additional DetailsSkills
Earning Criteria
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Earners can explain and apply Digital Marketing Concepts.
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Earners can critically evaluate digital marketing campaigns, applying the Digital Marketing Concepts.
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Earners understand integrated marketing plans, can identify traditional and new tools and propose strategies supported by application of the Digital Marketing concepts.
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Earners display skills in the areas of communication, problem solving, and critical evaluation.
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Earners have successfully completed a Situational analysis - Written Assignment
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Earners have successfully completed a Digital marketing plan - Written Assignment.
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Earners have successfully delivered a Client Pitch - Presentation.