FITTskills International Sales and Marketing
Earners of the FITTskills International Sales and Marketing course badge understand considerations an organization must make when promoting and selling products and/or services beyond domestic borders. They are able to position an organization's products and services, brand and communications so that they meet the needs and preferences of each target country, and are able to support conversion of awareness and demand into purchases through various sales channels.
- Type Validation
- Level Advanced
- Cost Paid
Skills
- Branding Strategy
- Competitive Strategy
- Digital Marketing
- E-Commerce Operations
- Exporting Requirements
- Importing Requirements
- International Business
- International Marketing
- International Sales
- International Sales Agreements
- International Sales and Marketing Plan
- Pricing Strategy
- Product Adaptation
- Product Promotion
- Promotional Strategies
- Sales Channels
- Sales Follow-Up
- Service Adaptation
- Services Promotion
Earning Criteria
Standards
FITT competency standards identify the knowledge and skills individuals must demonstrate to be considered competent in international trade. The FITTskills curriculum is aligned with the FITT International Trade Competency Framework, which accurately reflects the current knowledge and skills requirements for international trade practitioners.
The FITTskills Program, and assessment-based certificate program, develops the international trade competence of participants by addressing content related to the competency categories presented in the FITT Certified International Trade Professional Competency Profile. The Profile is aligned with the FITT International Trade Competency Framework.