FITTskills International Marketing
Earners of the FITTskills International Marketing course badge are able to develop international marketing plans to achieve business targets and implement international marketing activities for products and services. They understand the distinctions between domestic and international marketing, and the activities required to adapt and/or develop products and services for the foreign market. This course is no longer available to new students; see our International Sales and Marketing course.
- Type Validation
- Level Advanced
- Cost Paid
Skills
- Cultural Considerations
- E-Marketing
- Exporting Requirements
- Importing Requirement
- International Business
- International Marketing
- International Marketing Plan
- Legal Considerations
- Market Research
- Political Considerations
- Pricing Strategies
- Product Adaptation
- Product Promotion
- Promotional Strategies
- Regulatory Considerations
- Sales Channels
- Sales Follow-Up
- Service Adaptation
- Services Promotion
Earning Criteria
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Complete the FITTskills International Marketing course, or the equivalency thereof.
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Successfully pass the FITTskills International Marketing course assessment, or the equivalency thereof.
Standards
FITT competency standards identify the knowledge and skills individuals must demonstrate to be considered competent in international trade. The FITTskills curriculum is aligned with the FITT International Trade Competency Framework, which accurately reflects the current knowledge and skills requirements for international trade practitioners.
The FITTskills Program, and assessment-based certificate program, develops the international trade competence of participants by addressing content related to the competency categories presented in the FITT Certified International Trade Professional Competency Profile. The Profile is aligned with the FITT International Trade Competency Framework.