Digital Marketing Manager
Issued by
Demandbase
Badge earners have deep knowledge in the fundamentals of successful digital marketing strategies, online channels and digital marketing technology tools. They understand how to develop a digital strategy; how online channels work with Demandbase One; how to create and segment target audiences; how to establish budgets; how to create, manage and measure effective ad campaigns; and how to create personalized web experiences and communicate insights to sales.
- Type Validation
- Level Foundational
- Time Hours
- Cost Free
Skills
- Account Segmentation
- Ad Creative Best Practices
- Ad KPIs
- Ad Technology
- Ad Tracking
- Advertising
- Advertising Campaign Management
- Advertising Management
- Analyze Campaign Performance
- Audience Segmentation
- Budget Analysis
- Budgeting
- Budget Management
- Budget Process
- Buyers Journey
- Customer Engagement
- Digital Ad Campaigns
- Digital Literacy
- Digital Marketing
- Digital Media Strategy
- Digital Strategy
- Digital Technology
- Email Marketing
- Intent
- Media Planning
- Online Channels
- Orchestration
- Paid Ads
- Paid Social
- Personalization
- Sales Enablement
- Search Engine Optimization
- Social Advertising
- Target Audience
- Web Engagement
- Website Personalization