Certified Digital Branding Strategist
Certified Digital Branding Strategists (CDBS) credential holders are trained to establish digital strategy on a foundation of personal branding. They have tools to guide content strategy based on target audience, client strengths, and latest online branding trends. Earners demonstrate an understanding of coaching skills to address client mindsets that stand between strategy and execution of digital branding. The CDBS is renewed yearly to stay abreast of social media and digital marketing trends.
- Type Certification
- Level Intermediate
Skills
- Brand Building
- Creating Awareness
- Digital Branding
- Goal Setting Strategies
- Keyword Optimization
- Personal Branding
- Personal Branding With LinkedIn
- Powerful Questioning
- Professional Branding
- Social Media
- Social Media Biographies
- Social Media Communications
- Social Media Strategies
- Virtual Branding
Earning Criteria
-
Complete the Certified Digital Branding Strategist program through Career Thought Leaders Consortium consisting of 7.5 hours of training annually.
-
Complete the knowledge assessment demonstrating an understanding of the latest social media and digital branding trends.
-
Participate in courses and monthly updates related to changes in the LinkedIn platform and regular updates on changes in Facebook, Twitter, and Instagram strategies.