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Programmatic Optimization

Issued by Ad Tech Accelerator

The Programmatic Optimization badge signifies foundational expertise in the tactics to optimize and improve digital advertising operations. It demonstrates knowledge of optimizations buyers and sellers can make to improve deal delivery, as well as buying on a DSP, data-driven deals, privacy and consent, reporting and KPIs for insight and optimization.

Type Validation
Level Foundational
Time Hours
Cost Paid

Additional Details

Skills

Earning Criteria

Candidates must complete a 3-hour workshop and demonstrate mastery of key concepts through an exam. These criteria ensure that recipients have the essential skills and knowledge to be recognized as proficient in the badge's area of expertise.