- Type Validation
- Level Intermediate
- Time Months
- Cost Paid
Digital Marketing Transform
Issued by
Academy Xi
Earners of this badge have an in-depth understanding of the core concepts, techniques and channels of digital marketing. They have a working knowledge of SEO, SEM, social media, channel planning, content creation/distribution, automation tools, affiliate marketing, CRM and CRO. They have used Google Ads Display, Ads Search, programmatic display advertising, YouTube ads, Facebook Ads. They have successfully built and presented 2 campaigns and strategies for real clients.
- Type Validation
- Level Intermediate
- Time Months
- Cost Paid
Skills
Earning Criteria
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Successfully completed 240 hours of instruction and applied learning
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Attended 80% of the video live sessions
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Completed all the modules of the online course
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Completed all tasks, hands-on activities and phase 1 assessment tasks
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Developed a digital marketing strategy for 2 real, live clients projects
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Submitted and presented their project work/portfolio to the course mentor for review (phase 2 assessment task)