- Type Learning
- Level Foundational
- Time Hours
- Cost Paid
Digital Marketing Foundations
Issued by
Academy Xi
Earners of this badge have a basic understanding of the core concepts, techniques and channels of digital marketing. They have learned the fundamentals of SEO, SEM, social media, channel planning, content creation/distribution, automation tools, CRM and CRO. They have learned the role of Google tools: Analytics, Tag Manager, Trends and Data Studio. They have built and presented rudimentary digital marketing campaign assets.
- Type Learning
- Level Foundational
- Time Hours
- Cost Paid
Skills
Earning Criteria
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Successfully completed 30 hours of instruction and applied learning
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Completed all the modules of the online course
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Passed the knowledge checks of the online course
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Prepared and submitted their project work/portfolio to the course mentor for review