- Type Certification
- Level Intermediate
- Time Months
- Cost Paid
Digital Marketing Elevate
Issued by
Academy Xi
Earners of this badge have learned the core concepts, techniques and channels of digital marketing. They understand the user journey, CX and the key aspects of SEO, SEM, social media, channel planning, content creation/distribution, automation tools, CRM and CRO. They know the importance of monitoring performance and have learned the role of Google tools: Analytics, Tag Manager and designed and presented 1 digital marketing campaign.
- Type Certification
- Level Intermediate
- Time Months
- Cost Paid
Skills
Earning Criteria
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Successfully completed 60 hours of instruction and applied learning
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Attended 80% of the video live sessions
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Completed all the modules of the online course
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Developed a digital marketing strategy and campaign/portfolio piece
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Completed all tasks and hands-on activities
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Prepared, submitted and presented their project work/portfolio to the course mentor for review