Activation Certified

Issued by Direct Effect

The earner has demonstrated an understanding of brand activation of audiences through mail. They can now understand audience behavior on their path to conversion, where users need to be engaged through mail in their decision making process, as well as intro knowledge of programmatic mail.

Type Validation
Level Intermediate
Time Hours
Cost Free

Skills

Brand Awareness
Brand Communication
Consumer Behaviour
Marketing Effectiveness
Programmatic Media Buying

Earning Criteria

This course has three modules that will teach the earner what brand activation is, why it's important to activate audiences on their path to conversion, as well as programmatic mail and its integration with digital channels. Course is taught by Professor Lawrence Minksy of Columbia College. Earner is required to pass knowledge tests after course completion in order to earn badge.