ZMP Essentials Certification

Issued by Zeta Global

ZMP Essentials Certification earners are fluent in the basic features of the Zeta Marketing Platform, and have successfully completed the Proficiency and final assessment programs. They can demonstrate a foundational understanding of navigation, terminology, and build; and can critically think through use cases that require using multiple platform elements. This certification is offered exclusively to Zeta employees.

Type Certification
Level Foundational
Time Hours
Cost Free

Skills

Analytics & Reporting
Campaigns
CRM
Data Flows
Data Management
Experience Builder
Hands-on Learning
Marketing Analytics
Marketing Optimization
Marketing Planning
Marketing Strategies
Platform Management
Zeta Marketing Platform
ZMP Dashboard

Earning Criteria

To receive this certification the individual must complete the ZMP Essentials Proficiency curriculum.
Individuals must pass knowledge check validations and complete in-platform assignments that are a standard part of the online course.
To receive this certification the individual must receive a score of at least 82% in the ZMP Essentials Assessment.