Zefr Suitability Standards Certification
Issued by
Zefr
Badge earners expressed their expertise in the Brand Safety and Suitability Framework established by the Global Alliance for Responsible Media (GARM). Badge recipients are resources for brands & agencies looking to improve the suitability of their media activations. Recipients will gain access to Zefr's Suitability Suite.
- Type Certification
- Level Intermediate
- Time Hours
- Cost Free
Skills
- 4A's Institue Of Advanced Advertising Studies
- Brand Safety
- Brand Suitability
- Digital Media Buying
- Dv360
- Facebook Ad Auction
- GARM
- Global Alliance For Responsible Media
- Google Ads
- Media Buying
- Media Planning And Buying
- Programmatic
- Programmatic Advertising
- YouTube
- Youtube Ads
- YouTube Marketing
Earning Criteria
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In addition to Zefr's Brand Suitability assessment, some participants completed Zefr's live course on GARM Brand Suitability. With instruction by the Zefr team, this course covers the history of GARM's Framework, the importance of its application in video, and best practices for executing GARM's safety and suitability standards in global media activations.
Standards
This certification was designed to test individuals' understanding, application, and mastery of the Brand Safety Floor + Suitability Framework designed by Global Alliance for Responsible Media (GARM).