DRAFT: Global Case Study Battle Winner 2022

Issued by GroupM Nexus

Earners of this credential are members of our Global Case Study Battle winning team for 2020, with their case study 'Boosting holiday bookings with dynamic creative', from Denmark. The team have beaten off strong competition from their fellow 2020 regional winners to win the prestigious annual award, and become the benchmark. The GCSB is our internal competition to surface the best work from our programmatic professionals around the world, with winners being chosen by our senior judging panel.

Type Certification

Skills

Earning Criteria

Click here to view the winning case study - Boosting holiday bookings with dynamic creative. Xaxis were tasked by Landal Greenparks, in Denmark, to increase off-season occupancy of their holiday parks. This case study was chosen as the global winner because the team showcased their ability to deliver real-life outcomes by increasing occupancy by 50%. Doing so by innovatively utilizing real-time data to influence delivery, whilst utilizing dynamic creative to effectively target each customer.