Waze-Wharton Destination Marketing Certificate
  • Type Validation
  • Time Weeks

Waze-Wharton Destination Marketing Certificate

Issued by Wharton Online

Earners of this badge are able to apply the principles of destination-based marketing to achieve success in both the online and offline world as an omni-channel retail brand. They can develop leadership approaches to identify and target their best customers, apply customer-centric strategies to acquire and retain them, and differentiate their business through great customer experience. Earners can reach their audience and drive business in new and groundbreaking ways to achieve business success.

  • Type Validation
  • Time Weeks

Skills

Earning Criteria

  • To earn this credential, learners must score 70% or higher on all module quizzes in the Waze-Wharton Destination Marketing Certificate. This represents the learning and mastery of the following topics: Analyzing disruptive changes in retail, Examining and applying successful retail and marketing strategies, Leveraging customer decision-making research to increase sales, Customer centricity, customer equity, firm valuation and CLV, Customer Acquisition and creating and measuring customer value.