Managing the Value of Customer Relationships

Issued by Wharton Online

Earners of this badge are able to identify their most valuable customers and maximize their strategic value. They are able to make informed decisions related to customer centricity and choose metrics to gauge and guide ongoing customer-centric efforts.

Type Validation
Time Weeks

Additional Details

Skills

Customer Acquisition
Customer Centricity
Customer Development
Customer Relationship Management
Customer Retention

Earning Criteria

To earn this credential, learners must earn a 70% mark or higher on all summative module quizzes within Managing the Value of Customer Relationships. This represents the learning and mastery of concepts covered in the following modules: What are Customer Centricity, Customer Equity, Firm Valuation and CLV?; Managing Customers According to Lifetime Value in Contractual and Non-Contractual Settings; Acquiring Customers and Creating and Measuring their Value; Retention, Attrition and Development.