Relation Driven Selling, Omnichannel Marketing, and Relationship Management Expert

Issued by Western Michigan University

The recipient of this badge successfully completed two courses, Relationship Driven Selling and Omnichannel Marketing & Relationship Management. In collaboration with Western Michigan University, the University of Paderborn's Department of Marketing and Digital Transformation only offers these two connected courses to selected students. The curriculum provides students with experiential learning experiences, improving academic knowledge and professional business skills for everyday application.

Type Learning
Level Advanced
Time Weeks
Cost N/A

Additional Details

Skills

B2B2C Sales & Marketing
Customer Journey Mapping
Digital Transformation
Omnichannel Marketing and Technology
Relationship Management
Selling Techniques

Earning Criteria

Completing the Relationship Driven Selling and Omnichannel Marketing & Relationship Management courses with at least a final assessment score (i.e., grade) of 3.0 or better when applying the common German academic grading rubric for each course.