Data Management Platform Essentials

Issued by Vodafone

Earners of this badge have an understanding of Data Management Platform, specifically the key concepts and features of the enabling tool at Vodafone i.e. Adobe Audience Manager.

Skills

Adobe
Adobe Audience Manager
Customer Data Management
Data Management Platform
Digital Marketing

Earning Criteria

Successful completion of the Vodafone custom 'Essentials' learning path of Adobe Experience League modules covering Adobe Audience Manager.
Successfully passed the Vodafone custom designed assessment
Able to discuss and use key features & concepts in their day-to-day work