Always On Marketing Practitioner

Issued by Vodafone

Earners of this badge have acquired the knowledge and skills of applying AoM concepts and use Pega tool to drive real-time, always on marketing across outbound and inbound channels at Vodafone. As a Practitioner, the badge earner finds opportunities to try it out in their every day work.

Skills

Adaptive Models
Always On Marketing
AoM Strategy
Offer & Offer Flows
Pega Marketing
Propositions

Earning Criteria

Successfully complete the pre-course (2.5 days self-paced online modules on Pega Marketing)
Successfully passed the assessment test for pre-course
Completed the Vodafone Always on Marketing Consultant Course including passing knowledge checks and hands-on exercises