Earners of this badge have demonstrated mastery of the skills needed to build a comprehensive go-to-market sales plan for a small, mid-size or large company in a competitive market. Students have analyzed the market, solution fit, revenue model, and organizational factors to design a sales territory plan. They have demonstrated skill in hiring a sales team, in communicating performance and compensation-related information effectively, and presenting/defending the entire GTM to senior management.

• Type Certification
• Level Advanced
• Time Months
• Cost Paid