Skills Bootcamp
  • Type Learning

Skills Bootcamp

Issued by UWE Bristol

UWE Bristol’s Skills Bootcamp in Digital Marketing is a 12-week programme to develop a strong foundational knowledge across all aspects of digital marketing activity. It provides learners with theoretical knowledge and practical skills to develop their digital marketing capabilities and be able to apply their learning directly into the workplace.

  • Type Learning

Skills

Earning Criteria

  • • Segmentation, targeting, and positioning
  • • Content creation to communicate brand personality, Social media and understanding of online behaviour
  • • Search engine optimisation and advertising
  • • Online display advertising
  • • Email marketing
  • • Website design
  • • Measuring online activity
  • • Digital marketing strategy
  • To be awarded the credential the badge holder has met the attendance and portfolio task completion requirements of the Skills Bootcamp. Through their training they have demonstrated their understanding of core digital marketing theory and have showcased through portfolio tasks their capability to translate this learning into practical application.