Earning Criteria

• Be aware of factors that drive productivity and growth in SMEs and have considered what this means in their own business context
• Understand the need and benefits of embedding equality, diversity and inclusion practices within their business and have started to use relevant tools and resources to support this
• Have reviewed the culture, values and decision-making in their business in relation to sustainability principles and are committed to implementing responsible business practices
• Understand how to innovate their business model, and have developed a strategic approach to successfully adopting and investing in new and digital technologies to drive competitive advantage
• Have developed their leadership and management skills and started to facilitate the introduction of management practices to enhance employee wellbeing and effective teams through employee engagement
• Have identified key domestic and export markets for their business and strategies for market segmentation, positioning and targeting in the context of their competitive environment
• Have identified strategies to improve operational efficiency in their business, are aware of key elements and principles of financial management and understand the value of data analytics and key metrics to monitor growth and support strategic decision making
• Have collaborated with others in the business to develop an action plan for growth and productivity including the identification of key tools and metrics