Marketing 102: Principles of Marketing
Issued by
UPI Study
The course objective is to enable students to critically examine key marketing orientations and their impact on strategic decisions. They will assess the ethical aspects of marketing, explore competitive advantage strategies, and analyze external factors affecting marketing. Students will also investigate global marketing dynamics and the influence of the internet on international strategies, focusing on cross-cultural consumer behavior.
- Type Validation
- Level Foundational
- Time Months
Skills
Earning Criteria
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Complete the coursework.
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The methods of assessment include quizzes, projects, and proctored final examination with a minimum passing score of 70 percent.
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The methods of instruction include audiovisual materials, case studies, computer-based training, lecture, and practical exercises.
Standards
In the lower division baccalaureate/associate degree category, 3 semester hours in Marketing, Business, Communication, Entrepreneurship, Finance, or General Studies.