Darden Executive Education & Lifelong Learning AI Marketing Certificate

Issued by UVA Darden School Foundation, Executive Education & Lifelong Learning

Earners of the noncredit AI Marketing Certificate have developed a framework to advance their marketing strategies to deliver dynamic and personalized customer experiences, using AI and machine learning to capture valuable customer insights. Program is led by Darden digital marketing expert, Rajkumar Venkatesan.

Type Certification
Level Foundational
Time Months
Cost Paid

Skills

Advertising
Artificial Intelligence
Automation
Channel Management
Customer Engagement
Digital Marketing
Machine Learning
Marketing
Marketing Strategies

Earning Criteria

Complete the four required, self-paced online programs within the certificate: AI and Marketing Strategy, Data Foundations and Metrics, Personalizing Customer Engagement, and Implementing AI Marketing Strategy (144-192 hours total over 6 months). Noncredit certificate program cost: $1,500.