Social Marketing Badge

Social Marketing Badge

Issued by USF Office of Corporate Training and Professional Education

Social marketers strive to influence public health behaviors through a systematic planning process to deliver positive benefits. The purpose of this webinar is to explore communication research methods and theories of persuasion utilizing traditional marketing tactics. Social marketing is a powerful tool with the capability to bring about positive social change and create more desirable, sustainable behaviors.

Skills

  • Collaboration
  • Communication
  • Comprehension
  • Critical Thinking

Earning Criteria

  • Earners of this badge must complete the USF College of Public Health Social Marketing webinar.
  • Complete knowledge checks after each module to ensure comprehension of critical lesson material. An 80% or above on the final exam.
  • Certified in Public Health continuing education credit (1 CPH credit).