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Marketing in the Modern World Certificate
Earners of this designation have a comprehensive, practical foundation in marketing in the modern world. Earners of this USF Certificate have learned the skills required to advance on the fast-paced digital marketing career track. Including topics from traditional and digital marketing to content marketing and conversion rate optimization, these courses are exclusively taught by industry experts that offer high quality instruction and the tools vital to success in the real world.
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Skills
- Analytical Thinking
- Consumer Analysis
- Content Marketing & Strategies
- Creating Marketing Plans
- Digital Display Marketing
- Digital Marketing
- Email Campaign Strategies
- Email Marketing
- Evaluating User Experience
- Search Engine Optimization
- Search Marketing
- Social Media Marketing Strategy
- Video Campaign Strategies
- Video Marketing
Earning Criteria
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Participants must complete the following courses: "Marketing in the Modern World – Foundations", "Marketing in the Modern World – Search", "Marketing in the Modern World – Social", and "Marketing in the Modern World – All the Rest (Video, Display, & Email Marketing)". The 4-course program provides a comprehensive, practical foundation in digital marketing and the skills required for advancement.
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Participants must meet attendance requirements in order to earn the certificate.