Earning Criteria

• Brand Management: Artificial intelligence, marketing automation, and digital marketing tools help marketers reach consumers more effectively than ever before. There’s a lot to understand in this new, high-tech environment, and this course is designed to help students make sense of digital marketing innovation to create a blueprint for developing and executing successful marketing plans in this digital-first world.
• Marketing in the Digital Age: This course builds upon the concepts learned in the Brand Management course. Topics will include social influencers, contextual digital ads, search engine optimization, paid search, Google Display Network, Facebook Audience Network, pay-per-click, keyword auctions, programmatic advertising, social media marketing, walled gardens, email marketing, texting, mobile marketing, native advertising, content marketing, Amazon, and more.
• Social Media Marketing: The course provides an opportunity for students to examine social networks, social media, and online advertising techniques. Students will identify interactive marketing strategies, evaluate the relationship between social media marketing and customer loyalty, apply social media tactics to various target markets, examine the role of content creation and curation for social media, and analyze opportunities for customization, micropayments, influencer marketing, and consume