FIRE Market Research Basics

Issued by University of New Hampshire

The earner of this badge have completed learning modules focuses on conducting secondary market research. Earners are oriented to three types of market research- consumer, industry, and competitor. Earners also learn how to use three research databases to support market research- IBISWorld, Statista, and Mergent Intellect.

Type Learning
Level Foundational
Time Hours

Additional Details

Skills

Competitor Research
Consumer Research
Industry Research
Library Databases
Strategic Searching

Earning Criteria

Complete four assigned online modules and contained assesments
Score 70% or better on embedded assesment for all four modules