Strategic Marketing & Brand Management

Issued by University of Denver

Strategic Marketing & Brand Management badge earners formulate and implement sound marketing decisions and apply strategies impacting business performance. They design strategic marketing plans with target market/segmentation, positioning, product lifecycle, promotion strategy, and measurement. They craft comprehensive strategies for enduring brand recognition, resonance, and loyalty, ensuring the alignment of brand vision and marketing tactics while integrating people, processes, and systems.

Type Validation
Level N/A
Time Months
Cost Paid

Additional Details

Skills

Advertising Development
Brand Architecture
Brand Audit
Brand Extensions
Brand Identity
Brand Measurement
Brand Positioning
Brand protection
Competitive Analysis
KPI Development
Marketing Ethics
Marketing Mix
Market Segmentation
Public Relations
Target Market Analysis

Earning Criteria

Earners of this micro-credential will have completed the following two courses earning at least an A- in each class: COMM 4140 Marketing Strategy and Process and COMM 4301 Brand Management Strategies