Digital Content Strategy & Optimization
Issued by
University of Denver
Digital Content Strategy & Optimization badge earners analyze the digital marketplace, navigate channels, and make strategic decisions to achieve marketing goals. They devise comprehensive strategies with best practices in planning, execution, and measurement to stand out in a crowded digital space. They orchestrate and evaluate diverse digital marketing efforts like social media, SEO/SEM, web, email, etc., fostering a strong online presence and meaningful interactions with target audiences.
- Type Validation
- Level N/A
- Time Months
- Cost Paid
Skills
- A/B Testing
- Affiliate Marketing
- Audience Analysis
- Content Marketing
- Content Strategy
- Email Automation
- Email Marketing
- Influencer Marketing
- Market Research
- Online Reputation Management
- Paid, Owned & Earned Media
- SEO/SEM
- Social Media Strategy & Management
- SWOT Analysis
- Website Optimization
- Word-of-Mouth Marketing
Earning Criteria
-
Earners of this micro-credential will have completed the following two courses earning at least an A- in each class: COMM 4320 Social Media Strategy and COMM 4321 Integrated Digital Marketing
Standards
Standards Certification Option #1: Validates proficiency in using an industry-leading social media management platform to engage with target audiences and run effective social media campaigns. It signifies the ability to use Hootsuite products to their full potential, boosting the impact of social media efforts, driving results and proving ROI.
Standards Certification Option #2: Validates proficiency in developing and implementing social media campaigns. It signifies the ability to leverage social platforms to build brand awareness, drive traffic, and generate leads. Earners of this certification have the ability to create engaging content, expand reach, and measure ROI.