Earning Criteria

• MKTG 6000 Marketing Strategy: Introduces the function and role of marketing in the firm, emphasizing the application of a broad range of marketing concepts. Marketing decisions are linked to business strategy using an integrated approach.
• MKTG 6400 Service Marketing: Builds and expands on the MKTG 6000 course by showing adaptations and applications of marketing ideas to the service setting. This course focuses on the drivers of customer value and the unique challenges presented by services. Topics include the services marketing mix, customer expectations and satisfaction, service quality dimensions, service design, internal marketing and planning for services.
• MKTG 6500 Integrated Marketing Communications (IMC) in the Digital Age: This course emphasizes practical managerial concepts for developing an effective communications program focusing heavily on today’s digital marketing channels. A focus on proper resource allocation and channel selection to maximize brand messages that build awareness, product/service knowledge, and help facilitate customer conversion.
• MKTG 6700 Digital Marketing and Social Media Strategy: Provides a foundation and introduction into the strategy and tactics required for marketing in digital environments. The course focuses on key aspects of digital marketing currently used by professionals with particular attention given to the newest tools and techniques. Students apply concepts for real-world application in one of the most quickly changing business landscapes.
• MKTG 6900 International Marketing & Export Management: Provides an overview of international marketing issues and a detailed analysis of each marketing mix element from a global perspective. Special emphasis is placed on managing the export function, how cultural differences impact marketing strategies and tactics, and on international marketing ethics.