Health Campaign

Issued by University of Alaska Fairbanks

Holders of this badge have demonstrated their ability to develop a critical understanding of a complex health issue in order to design a health campaign to promote positive health-related outcomes, including awareness and behavior modification. They analyzed a target audience to understand all aspects of diversity, created health-related messages that meet the unique needs of their target population, and assessed the effectiveness of their messages.

Type Learning
Level Foundational
Time Weeks
Cost Free

Skills

Earning Criteria

Students completed a 4 part health campaign assignment, requiring the following: Identification of a critical health issue impacting their community, analysis of a target audience, and channel selection to distribute their health campaign. They constructed two health-related messages & disseminated them to their target population, evaluating the effectiveness & identifying needed revisions.
In order to achieve this badge, they have to complete all 4 parts of the campaigns. A B (3.0) or higher was required to earn this badge (cumulative on all four-part, all graded individually)

Standards

Evaluation Standard

Students completed a 4 part health campaign assignment involving: Identification of a health issue, analyzing a target audience, creating goals for their campaign & identify the proper channel to reach their audience. They constructed messages & sent them to their target population, evaluated the effectiveness & identify needed revisions.