Digital Marketing Science Certificate
Issued by
UNC Charlotte
The Digital Marketing Science Certificate is awarded after successful completion of our 10-week course which provides professionals with expertise in the most in-demand digital marketing domains. The course is taught by leading industry practitioners and supplemented with live/online mentor-led sessions. This Certificate acknowledges the successful completion of the Google Analytics Individual Qualification, the Google Ads Search Certification, and the HubSpot Email Marketing Certification.
- Type Certification
- Level Foundational
- Time Weeks
- Cost Paid
Skills
Earning Criteria
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Course completion. Full participation is expected. Time - Four to six hours each week, engaging with on-demand content created by industry experts including hands-on activities and assignments in the online learning portal (LMS) - Optional (but recommended) weekly live/online interactive group sessions (two hours) led by mentors with subject matter expertise.
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- Score at least 70% on each module assessment.
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- Successful completion of a strategic playbook.
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- Achieve a passing score on Google Ads Search Certification, Google Analytics Individual Qualification, and HubSpot Email Marketing Certification.
Standards
Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.
The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.