Marketing Management
Issued by
UCSC Silicon Valley Extension
Participants are prepared to investigate global operational opportunities as well as regional, Silicon Valley-style customer-driven marketing methods. They can create integrated, multi-channel marketing campaigns, evaluate marketing campaign data, communicate brand values for diverse audiences, and leverage social media channels to maximize the impact a marketing plan has on the consumer and company profits.
- Type Learning
- Level Advanced
- Time Months
- Cost Paid
Skills
- Brand Management
- Communicate Brand Values
- Communicate To Diverse Audiences
- Competitive Analysis
- Customer Relationships
- Data Evaluation For Marketing Campaigns Success
- Integrated Marketing Communications
- Leverage Social Media As A Selling Tool
- Marketing
- Marketing Analytics
- Marketing Communication
- Marketing Management
- Marketing Planning
- Market Research
- Multi-Channel Marketing
- Multi-Channel Marketing Campaigns
- Performance Marketing
- Product Management
- Product Marketing
- Programmatic
- Public Relation
- Sales Strategy
- Search Engine
- Social Media Marketing
- Social Selling
Earning Criteria
-
Completed three core courses: Implementing Marketing and Sales Strategies; Integrated Marketing Communication; and Principles of Marketing; as well as at least three electives, and Capstone course. Earned 15 units. Met all requirements for a UCSC Silicon Valley Certificate in Marketing Management.